Summit Commercial Director discusses peak 2018 trading on IMRG podcast
Peak shopping in 2018 was underwhelming, with December retail growth the lowest ever since the IMRG/Capgemini index began. Summit Commercial Director, Alex Leith, recently appeared on the IMRG podcast...
View ArticleClik here to view.
Welcome to 2019: UX & design trends
The year kicked off with a bang as Summit launched its ‘Welcome to 2019 Week’. Over the course of five days, strategists from each of the core areas of our Commerce business unit shared their thoughts...
View ArticleClik here to view.
The peaks and pitfalls of influencer marketing
Brands have been recruiting popular figures to endorse them since marketing began. Arguably one of the first big examples which still endures today is Santa representing Coca Cola around the festive...
View ArticleClik here to view.
Welcome to 2019: paid media, SEO & affiliates trends
The Welcome to 2019 week at Summit has well and truly got us excited about the year ahead. With strategists from across the Commerce business unit detailing the key focuses and trends for this year,...
View ArticleUse online to sell not sell online – ‘New Retail’ is coming to Automotive....
Why should you attend the event? If you work in the automotive retail industry as an OEM or Dealer, then please join us at Summit’s third event for industry leaders as we debate and discuss the...
View ArticleShould retailers need to transform the way they plan?
Every year, retailers spend weeks and months working on their plans for next year, getting cut through in a retail landscape that’s getting increasingly congested is tough, resulting in a slow growth...
View ArticleClik here to view.
Join our webinar and find the hidden value in your shopping feed
For brands and agencies, a well optimised shopping feed can be a goldmine. Yet for many, feed management costs get in the way of an otherwise high ROI channel. We’re looking to change all that, and...
View ArticleClik here to view.
Cracking the myths behind an eggsellent Easter
Easter is of vital importance to sales in the annual retail calendar. It contributes significantly to retail by offering consumers free time to shop and leisure time to enjoy spending time with family...
View ArticleClik here to view.
Empower your Automotive customers using the Power of the Nudge
As consumers, we like the ability to choose things that matter to us when we are looking to buy anything. However, it gives us too much to choose from and our brains simply can’t cope or process...
View ArticleRetail media: a ‘new’ high profit growth opportunity for retailers
A turbulent time for retail trading Who would want to be on the board of a retailer today? The worst June sales on record was followed by an unexpected bounce back in July with a 0.2% increase. What...
View ArticleClik here to view.
Average position sunset: our response to Google’s changes
Google has announced that in September, Average position will be removed. Average position is one of the oldest metrics available from Google Ads (formerly AdWords), so naturally, this change is quite...
View ArticleClik here to view.
Discover your Paid Search potential with Budget Explorer
Budget management for paid search… the industry standard for splitting budgets When we ask our clients how they split their budgets between accounts and marketing categories for paid search, the...
View ArticleClik here to view.
Disruptive planning: breaking the mould for marketers
You’re in a bind. The deadline for the final marketing plan is looming and the only help you’re getting from the partners is to spend more money on their platforms. You could always just repeat last...
View ArticleClik here to view.
10 easy ways to make working from home productive and fun
In the UK, there were a reported 1.3 million people working from home as of 2019. In recent weeks, we’ve seen more #remoteworking #wfh #stayathome trending on social media because of the coronavirus...
View ArticleCOVID-19 & Global Retail Report
The world as we know it has changed drastically in the last few weeks as the COVID-19 Pandemic swept across the globe. As part of the tcc Global family of brands, we had the opportunity to connect with...
View ArticleClik here to view.
The First Wave of COVID-19 Consumer Behaviour: Need
When COVID-19 reached the UK, consumer behaviour changed in a way that even the best technology and tools might not have been able to predict. Shoppers rushed to supermarkets to buy their essentials,...
View ArticleDownload: How to Bounce Back After COVID-19
In our recent webinar, ‘Ready, Steady, Grow: How to Bounce Back After COVID-19’ we discussed what retailers need to do in the here and now to ensure they have a plan post pandemic. In our latest...
View ArticleClik here to view.
The Second Wave of COVID-19 Consumer Behaviour: Want
A few weeks ago, we covered the first wave of consumer behaviour surrounding COVID-19, the need phase. We explored Maslow’s Hierarchy of Needs and what it meant for shoppers and retailers alike as we...
View ArticleClik here to view.
The Future Retail Break-Fest
Covid-19 has impacted the retail sector in a huge way, and the high street is changing more rapidly than ever. With consumer behaviour shifting and retailers having to rethink their offering during...
View ArticleClik here to view.
There is a new online audience out there waiting to be won. Are you ready?
The Retail Sales Index Last week the ONS (Office of National Statistics) released the latest figures from the Retail Sales Index, which tracks the ongoing levels of consumer spend in UK retail....
View Article
